Privacy Policy

At directSMS we respect and take a variety of steps to protect your privacy. We strive to make our site a safe environment for everyone who visits and uses our services. We are committed to providing you the best possible online service and experience as well as the best services. The purpose of this policy statement is to fully share with you: how we use the information we gather and with whom we share information we gather and store.

This policy addresses our practices with respect to our website, but does not address the practices of any websites we link to (including the merchants and content providers we link to). This policy is incorporated into, and subject to the terms and conditions outlined for using our services.

How We Use The Information Collected

We use the information you provide at to keep track of the directSMS services you have signed up to receive. We may also use personally identifiable information about you to improve our marketing and promotional efforts, to statistically analyse service usage, to improve our content and product offerings and to customise our web site's content and layout. We do this in an attempt to improve our site and to better tailor it and our various services to meet our users' needs. We may also use personally identifiable information about you to deliver information to you that, in some cases, is targeted to your interests, such as targeted banners and promotions.

We may use your email address to contact you regarding administrative notices or to inform you of important news from time to time. We use information in the file we maintain about you, and other information we obtain from your current and past activities on the site, to resolve disputes, troubleshoot problems and enforce our Terms and Conditions.

Protection of Your Information

Any information sent to directSMS for SMS messaging and or storage purposes will remain the property of the account holder. directSMS will at no time collect or redistribute this information without your express written consent, except where legally required to do so by law. This is with particular reference to any database, numbers and/or recipient details that you may deliver to us, or store in our databases during the course of using one/more of our services.

Disclosure of Your Information

We will never sell, release, or make public, your information to a third party, unless you have given us express written permission to do so, or unless we are required to by a law enforcement body or a government regulator with the proper jurisdiction and authority.

In the event that directSMS offers service/ features where by necessity, we need to provide some of your information to the third party offering such services; we will notify you of the specific information that will be provided to such third parties. Before you use the service you should evaluate whether you will accept the terms and conditions of the third party service, and give directSMS the right to pass your information on to that third party.


A "cookie" is a small data file that is written to your computer's hard drive when you visit us. Your browser must have 'cookies enabled' in order to use this web site.

We write one cookie to your hard drive. This cookie contains a unique and random tracking number (called a SessionID) assigned to you so that we can maintain internal system information between the pages you view on your web site. The tracking number and system information we use internally is not associated with your personal information - it's just a common means of being able to group a set of web pages for your use. Each time you visit us, you will usually be assigned a different tracking number (SessionID).

This cookie resides in your computer memory and is deleted when you leave our website or by clicking on 'logoff' from the menu.

Cookies can not read data off your hard disk or read cookie files created by other web sites - each cookie is associated with one web site only - the web site that created the cookie in the first place.

Internal Handling of Your Information

At directSMS we adhere to strict standards in order to prevent unauthorised access to your personal information.